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Sales Specialist Cover Letter

If you’re a sales maverick who can close any deal, you’ll feel right at home in the sales specialist position, but you may not feel so at ease when attempting to write a cover letter. Consulting our Professional Sales Specialist Cover Letter Sample, however, is a great place to start. Your letter should effectively convey your motivation for applying to the position, your qualifications for the job, and any other compelling information that the reader wouldn’t find on your resume. All of this should be tailored to the specificities and conventions of your chosen career in order to demonstrate your knowledge and familiarity with the field.

Professional Sales Specialist Cover Letter Sample

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Sales Specialist Cover Letter Must-Haves

There are a number of important elements contained in the professional sales specialist cover letter sample found above. Perhaps the most important are the structured format and the tone that is conveyed to the reader. The former includes a salutation, body with three paragraphs, and conclusion in order to create the right length. The latter is achieved through careful and positive word choices with concise phrasing, which creates a professional tone. Striking a balance in each of these is imperative for candidates seeking positions in sales and other fields of business.

Best Action Verbs for a Sales Specialist Cover Letter

To make your cover letter as persuasive as the professional sales specialist cover letter sample featured above, you can utilize strategic phrasing and incorporate strong action words such as sold, marketed, closed, connected, managed, developed, handled, coordinated, innovated, and created.

Cover Letter Text

Dear Felicia Dowd,

I am responding to the recently posted opening for a sales specialist at Smith Technical Innovations. I have over five years of experience in various sales, marketing, and retail positions as well as an M.B.A. from State University Business School. My qualifications align with those specified in the job description, and I believe I would be an ideal addition to the company.The requirements that attracted me to apply include a minimum of three years’ experience in sales, a minimum of a bachelor’s degree, and a track record of excellent performance in prior positions. As my resume shows, I satisfy all of these criteria. Beyond the general job requirements, however, I was further motivated to apply by the description of the corporate environment at Smith Technical Innovations. I earned my M.B.A. in hopes of advancing my career, and the mention of management opportunities leads me to believe that your company would be a great place to do so. My skills and abilities in sales and business could greatly benefit the team and benefit from the supportive environment offered.I look forward to learning more about the sales specialist job and telling you about my qualifications. I believe that I am the ideal candidate for this position, and I can certainly see a promising future with Smith Technical Innovations. Thank you for considering my application.


John Doe

The Business of Sales

When you work in sales, you have to sell stuff. In order to accomplish this objective, you must:
  • Understand the features and benefits of the product you are selling
  • Show or demonstrate the product to potential customers
  • Persuade customers to buy the product
  • Complete the necessary paperwork to close the sale
  • Maintain a friendly, helpful demeanor
  • Analyze customer needs and suggest product improvements that fit the market

Sales Cover Letter Requirements

Before you are qualified to sell anything else, you have to be able to sell yourself. Your sales cover letter needs to convince potential employers that you are the one they want to hire. Because sales is a competitive field, your cover letter needs to impress. There is no such thing as a sales cover letter that is too brag-y, so talk yourself up.

While you don’t need a college degree for an entry-level sales position, a bachelor’s in finance or marketing will give you a distinct edge and will qualify you for more advanced positions. But regardless of your educational background, your sales cover letter needs to convince employers that you possess the following characteristics:

  • A likeable personality: If customers like you, they are more likely to return to your company with their business.
  • Strong communication skills: You need to be able to explain product features to customers.
  • Passion for selling
  • Ambition
  • Negotiating skills
  • Confidence

Sales Advancement Opportunities

Sales is a competitive world where only the strong survive. The average sales representative makes almost 55,000 dollars annually, but low earners earn only slightly over 25,000 dollars. However, high earners make comfortable six-figure incomes. Many sales positions are commission-based, so the more you sell, the more you make. Since a successful sales career begins with selling yourself, check out the sales cover letter sample below for more help.

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